2019 MOTHER’S DAY CARDS FOR A CAUSE

Mother's Day Cards For A Cause by Atiliay.com

This Mother’s Day Atiliay was able to fund 4 new microloans for mom entrepreneurs thanks to retail and wholesale cards for a cause orders! In case this is the first time you are learning about how Atiliay gives back, every item is paired up with a non-profit and with every purchase a portion of proceeds is donated. For Mother’s Day, I  wanted to create a way for me and my customers to help moms around the world. Since 2017, all cards for moms help to fund Kiva microloans that are lent to mamapreneurs around the world to help them grow their businesses, reach their goals, and provide for their families. You can learn more about how the loans work in this Instagram post. To date, thanks to orders and repayments (when a loan is repaid, the funds are used to support another microloan), a total of 26 loans have been made in 15 different countries! I wanted to introduce you to the 4 mothers and businesses we were able to support this Mother’s Day:

Mother's Day Cards For A Cause Kiva Loans 2019 - Atiliay.com

Photos courtesy of Kiva.org

From top to bottom, left to right:⁣

Catherine is a mother of 2 (one of her little ones joined her for this photo :)) and has a banana farm in Maua, Kenya. She requested a loan to purchase high quality seeds and fertilizer to improve her crops to keep up with modern techniques of farming. Using these items will help her increase her crop and increase her profit. Catherine works hard so that she can support her family and children and create a better life for them.⁣

Parvina is 36 years old and married with 2 children. She lives in Sarband, Tajikistan with her family. She is a seamstress of women’s clothes, national pillowcases, and bed sheets. These items are very popular and fashionable in Tajikistan–especially with brides who order the embroidered pillowcases and bed sheets. Parvina is using her loan to to buy fabrics for making embroidered pillowcases as they are a very profitable item at the market.

Erlina lives in Ajuy, Iloilo, Philippines with her husband and 4 children who are between the ages of 2 and 17. Erlina and her husband have been in the business of selling scrap materials for the past 8 years. She will be using this loan to buy more empty bottles, plastics, iron, and steel. Her dream is for her children to finish their studies and hopes to improve her business to help support her children’s education.⁣

Faaleleiga is 22 years old and lives in Faleasiu, Samoa with her 2 children and husband. She makes and sells Elei, a type of beautiful printed fabric, to earn a living. Faaleleiga will be using the loan to buy material, fabric paint, stencils, brushes, rollers, wooden carved designs, and a new cutter. She has had her Elei business for the past 2 years and uses her profits to pay for her family’s weekly expenses.⁣

I hope you enjoyed reading more about each of these mom entrepreneurs and learning about how Atiliay’s Mother’s Day cards for a card give back–and if you purchased a mom’s day card, you are the reason this is possible, THANK YOU!

PS: Father’s Day is coming up and those cards for a cause help to fund Kiva microloans for dad entrepreneurs! Stay tuned to read more about that and the fathers we are able to support!

MAY 2019 | MODERN BRUSH CALLIGRAPHY WORKSHOP RECAP

Thank you to LG Collective and RunwayTrashThe Potting Shed, and Oh Shiny Paper Co for hosting Beginners Brush Lettering Workshops throughout the month of May!

Workshops For A Cause: Each workshop seat helps to provide 25 meals for The Ebongalethu Educare Center Preschool & Nursery in Motherwell, South Africa
April workshops helped to provide 450 meals!
Thank you to every attendee who made this possible!

See below for photos and details about each workshop.


Are you interested in learning the art of brush lettering? I’d love to letter with you!

To view the current schedule, please head over to the Workshop Calendar.
To view more photos from previous workshops, please click here #atiliayworkshops.

Private workshops are also available!

If you have any questions, please send me an email at hello@atiliay.com.


5.11.19 | LG COLLECTIVE + RUNWAYTRASH | LONG BEACH

Long Beach Brush Lettering Workshop - Atiliay.com

I had the lovely opportunity to letter with new friends and help celebrate a birthday at this Beginners Brush Lettering Workshop! Thank you Lesley (Happy Birthday!), Patricia, Anna, Jesselle, Kelli, Neriah, Angie, Sarah, and Daniella for joining me and helping to provide meals! It was really wonderful getting to spend time with you and creating together—I hope our paths cross again in the future! It was also so awesome to help celebrate Lesley’s birthday (which was that actual day!) who came to the workshop with her mother, daughter, and sister–I thought that was so special to be able to have the whole family at this class! Thank you always to Lauree of LG Collective for hosting us at RunwayTrash!


5.19.19 | THE POTTING SHED | ORANGE

Orange County Brush Lettering Workshop - Atiliay.com

Thank you Cristina, Alondra, Kim, Joshell, Sarah, and Shillane for joining me for a Sunday funday Beginners Brush Lettering Workshop at The Potting Shed! I had a wonderful time getting to know you and really appreciate the opportunity to get to letter together. You all did a great job (so don’t be too hard on yourselves ;))—I know this is only the beginning of your lettering journey! Thank you always to Jack for hosting us in his gorgeous space at The Potting Shed!


5.27.19 | OH SHINY PAPER CO | SAN GABRIEL

San Gabriel Brush Lettering Workshop - Atiliay.com

Thank you Lisa, Anna, and Meagan for joining me this past weekend for a beginners brush lettering workshop at Oh Shiny Paper Co! One of the things I’m really glad we talked about during our time together was the idea of not feeling discouraged! I totally get it because I was actually discouraged before I even picked up a pen–I used to think that lettering was beautiful but too hard and not something I could do. The first time I did pick up a brush pen, it looked NOTHING like what I was seeing on Instagram and no matter what I did, it seemed like I couldn’t get the strokes right! But after discovering different brush pens, figuring how to hold the pen correctly, learning the basic strokes, and really dedicating time to practice, I started to see an improvement!⁣

I’ve been lettering for almost 4 years now and I am so glad I didn’t throw in the towel! And I think it’s totally normal to get discouraged from time to time, but don’t let that stop you, no matter where you are on your lettering journey–keep going! Everyone has to start somewhere, everyone has to make that first shaky upstroke. Continue to practice and hone your craft, you will definitely see yourself grow and improve!⁣

I had a wonderful time with you ladies and it made me so happy to hear some of you say you were feeling inspired at the end of the workshop! And thank you also for helping me provide meals for little ones at The EEC Preschool & Nursery.


If you are interested in joining me for a workshop, click here to view the workshop calendar for upcoming dates!

If you’d like to host a private workshop or have any questions, please feel free to email me at hello(at)atiliay.com.
I am happy to help and hope to letter with you soon!

APRIL 2019 | MODERN BRUSH CALLIGRAPHY WORKSHOP RECAP

This was a fun month of workshops! I taught a part 1 and a part 2 class and returned to teach at Penelope Lane Boutique! Thank you to Cottonwood Home, Penelope Lane Boutique, and The Potting Shed for being amazing hosts and having us in your lovely spaces!

Workshops For A Cause: Each workshop seat helps to provide 20 meals for The Ebongalethu Educare Center Preschool & Nursery in Motherwell, South Africa
April workshops helped to provide 420 meals!
Thank you to every attendee who made this possible!

See below for photos and details about each workshop.


Are you interested in learning the art of brush lettering? I’d love to letter with you!

To view the current schedule, please head over to the Workshop Calendar.
To view more photos from previous workshops, please click here #atiliayworkshops.

Private workshops are also available!

If you have any questions, please send me an email at hello@atiliay.com.


4.7.19 | COTTONWOOD HOME | CITY OF INDUSTRY / ROWLAND HEIGHTS

Brush Lettering Workshop - Atiliay.com

Thank you Marilyn, Rhea, Sandra, and Briana for joining me at this Sunday Funday workshop! This was such a wonderful group and I loved that we all had a chance to truly make a connection with one another. Everyone was open to learning something new, making new friends, and having fun! A special thank you to Kari for hosting us in her lovely space and for the yummy refreshments! PS: I was really excited to hear that Rhea had been following me on Instagram and she recently moved from up north to Los Angeles so was finally able to take a workshop! How awesome is that?? It was very special to me!


4.14.19 | PENELOPE LANE BOUTIQUE | LONG BEACH

Brush Lettering Workshop - Atiliay.com

I was excited to be back teaching at Penelope Lane Boutique! PLB is a pop up modern craft show featuring local makers, artists, musicians, and more. I got to set up on stage in one of the rooms to host 2 workshops that day! Thank you Nicole, Michelle, David, Muhammad, Taylor, and Sheryl for joining me during the morning session! What I love about brush lettering workshops is that it brings people together of all different backgrounds and ages thanks to our shared interest of art and typography. Everyone did such a great job and it was so much fun getting to know you!  A big thank you to Stephanie for all her hard work putting this how show together and coordinating everything!


4.14.19 | PENELOPE LANE BOUTIQUE | LONG BEACH

Brush Lettering Workshop - Atiliay.com

I got to spend my afternoon with Bonnie, Ashley, Connie, Amy, Valerie, Ashley, Mai, and Regina for the second brush lettering workshop of the day! A special thank you to Vanessa who came to a workshop last month and told Ashley about it and it was so nice to meet Regina in real life since we had been messaging on IG :) Thank you for joining me and I hope you had as much fun as I did!


4.28.19 | THE POTTING SHED | ORANGE

Brush Lettering Workshop - Atiliay.com

This was my first time teaching a part 2 workshop at The Potting Shed! It was great seeing Theresa, Carrie, and Debra again and watching them add on to their lettering! It’s really such a joy to be able to see their lettering journey and be a part of it. We had such great conversation and had the chance to get into all the details and nuances that come with growing your lettering skills and developing your style. Thank you for joining me for the second time and I hope our paths cross again in the future! PS: Jeannie and Gabby, you ladies were missed but I hope to see you very soon!


If you are interested in joining me for a workshop, click here to view the workshop calendar for upcoming dates!

If you’d like to host a private workshop or have any questions, please feel free to email me at hello(at)atiliay.com.
I am happy to help and hope to letter with you soon!

MEET THE MAKER – PART 5

This is Part 5 of the Meet The Maker series!
To learn more and start at Part 1, please click here.
Links to all other parts of this series can be found at the bottom of this post.


DAY 25 | HOW IT’S MADE: Every card starts with brush lettering that I do by hand with a brush pen on paper—it’s not a font! But to keep my fingers from falling off and to be able to mass produce, I digitize and vectorize the lettering so that I can print it out. Here’s an example of what the process looks like at each stage:⁣

1) This is an image of the original lettering I did. I took a photo of it, cleaned it up in Photoshop by removing the background and saved it as a PNG file.⁣

March Meet The Maker - Day 25 - Atiliay.com
2) This image shows what the lettering looks like after I open it in Illustrator and turn it into vector art. I use the Live Trace – Make and Expand function in Illustrator (swipe to see a photo where you can see all the vector points) to do this. I then go in and adjust all the points until the lettering is smooth. There are tools in the program to help with this like the Smooth Tool but I find that nothing gets it as good as going in manually to adjust. Yes, this part of the process can be tedious! But I’ll usually put music/a podcast on or catch up on The Voice or a TV show I can just listen to while I do this.⁣

March Meet The Maker - Day 25 - Atiliay.com
3) This last image shows the final lettering that I use on the card–everything is smoothed out and I can resize it and create the layout with it now! ⁣

March Meet The Maker - Day 25 - Atiliay.com

DAY 26 | SELF CARE: Going to Bounce Society’s trampoline workout classes has been my form of self care the past few years! I never thought I’d say that in a million years bc I worked out zero before going and after my very first class was over, I felt a mix of wanting to throw up and feeling like I was going to die—it is hardcore! But the more I went the more I realized how much better I felt, physically and mentally, after each class and I love going now! Every time I step up on a tramp is a chance to get better and stronger.⁣

It can definitely be hard to find an activity that works for you and then find the time and motivation to go do it, but I think it’s something we need to make a priority because we have to take care of ourselves too!⁣

I have also felt that staying active is important, especially since I’m no spring chicken anymore lol Instead of dreading getting older, I want to look forward to it and be the strongest I’ve ever been at 35, at 40, at 45, etc! What does your form of self care look like?⁣

PS: Local friends, classes are in Costa Mesa if you’d like to join me

March Meet The Maker - Day 26 - Atiliay.com

DAY 27 | ANYTHING GOES: I’m excited to share that a box of Atiliay’s card for a cause are headed to Boston to the More Than Words Bookstore!⁣⁣⁣
⁣⁣⁣
MTW is a nonprofit social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a business. I love what they are doing and am very happy to a part of their bookstore!⁣⁣⁣
⁣⁣⁣
Their order provides 40 meals for The EEC and will help to find a micro-loans for a mom entrepreneur! Check them out at @mtwyouth and friends in the area, stop by!⁣

PS: If you’re interested in having Atiliay cards in your shop or space, please email me and I’ll send you wholesale info!

March Meet The Maker - Day 27 - Atiliay.com

DAY 28 | PACKAGING:  I mentioned in the reducing waste post that I like to keep it simple when it comes to packaging. Cards are put into clear sleeves and sealed (I’m excited to be switching to a compostable version soon) and packed in a non-bendable mailer with an info/thank you postcard. I finish each package with washi tape around the mailing label and they are ready to be sent off!

March Meet The Maker - Day 28 - Atiliay.com

DAY 29 | MOST DIFFICULT MAKE: And most difficult to photograph! One of the hardest parts was seeing the reflection of the letters and also freaking myself out with my own reflection a few times lol Honored to have been able to create this for a lovely bride and check mirror seating chart off my to do list—although this might’ve been my first and last time doing a project like this! Big props to the mirror sign makers out there!

March Meet The Maker - Day 29 - Atiliay.com

DAY 30 | SUPPORT: I feel super lucky to have had years of support from my friends as well as finding an awesome community of letterers and makers here on IG who have become real life friends too! My journey would’ve been so much more difficult and lonely if I didn’t have them in my life! Here are some of these special people:

Top left: My very first workshop ever! Made possible by my friend Kristen, who I’ve known since 6th grade and who also helped me at one of my very first craft shows, and her sis-in-law Nikki! This was the push and encouragement I needed to start teaching and I am very grateful!

Top right: Me and Susan–we’ve taught together, did this pop up together, I’ve bounced so many ideas off of her, and she’s been such a good listener and given me great advice. She’s also subjected to tons of long rambling texts from me whether it’s about work or reality TV. I’m always thinking, where have you been all my life!? ⁣

Bottom left: Some of my favorite makers and all around awesome women I’m so glad to know: Andrea of Luna Reece Ceramics, Jenna of The Paper Wilderness, Jackie of 3x3Inspire, and Meredith of LB Love Organics.

Bottom right: Lauree of LG Collective was the first to host my public workshops! This was one of the first ones I taught together with Susan!

March Meet The Maker - Day 30 - Atiliay.com

DAY 31 | PRODUCT IN THE WILD:  Here are some of my favorite shots of Atiliay’s cards for a cause and lettering out in the wild—and that’s a wrap! Thank you for reading these Meet The Maker posts and I hope it helped you get to know Atiliay and myself a little better :)

March Meet The Maker - Day 31 - Atiliay.com

March Meet The Maker - Day 31 - Atiliay.com

March Meet The Maker - Day 31 - Atiliay.com

March Meet The Maker - Day 31 - Atiliay.com

March Meet The Maker - Day 31 - Atiliay.com


Thank you for reading Part 5 of the Meet The Maker series! In case you missed it…
READ PART 1 HERE
READ PART 2 HERE
READ PART 3 HERE
READ PART 4 HERE

MEET THE MAKER – PART 4

This is Part 4 of the Meet The Maker series!
To learn more and see Part 1, please click here.
Links to all other parts of this series can be found at the bottom of this post.


DAY 19 | DREAM MASH UP: I used to make custom cakes and I think it’d be so fun—and messy—to have my lettering and cake worlds collide! My favorite part about making cakes was the decorating and I think it’d be pretty yummy to letter with frosting or paint with food coloring! Might be something I’ll have to try in the near future! (Top left is a cake I made for my friend’s husband of his tattoo and bottom right is an Up inspired cake—one of my favorite movies!)

March Meet The Maker - Day 19 - Atiliay.com

DAY 20 | DESIGN PROCESS: Here’s a little bit more on how I created this card!⁣

* I had been wanting to add more teacher appreciation cards to my line. I thought this phrase would be perfect to gift with plants or flowers! (Anytime I get an idea I jot it down in Evernote!) ⁣⁣⁣
⁣⁣⁣* I start off every card design with quick thumbnail sketches to figure out the layout and finalize which words will be lettered and which will be printed. Sometimes I know exactly what I want but other times it takes a lot more to get the configuration right!⁣⁣⁣
⁣⁣⁣* Next, I get busy lettering! I usually do this on scrap paper with pencil until I am happy with it—if I get lucky I like what I letter in a few tries but normally I’ll do at least 15 or more versions before picking one! Then I go over it with a brush pen.⁣⁣⁣
⁣⁣* After that, I take a picture of it, email it to myself, and use Photoshop to clean it up and Illustrator to vectorize it.⁣⁣⁣
⁣⁣⁣* Once it’s in vector form, I’ll go in and adjust as many of those little dots as I need to! It’s time consuming and can get tedious but I think this creates a really clean finished product!⁣⁣⁣
⁣⁣⁣* With the lettering done, I’ll size it and combine it with the print and layout the card in Illustrator and add the blurb for the back—and it’s done! ⁣⁣⁣
⁣⁣⁣* The last part is to print, cut, pair it with an envelope, take photos, and share it with the world! ⁣

March Meet The Maker - Day 20 - Atiliay.com

DAY 21 | THROWBACK: Some of the first cards for a cause I ever listed on Etsy were these stamped and stitched cards! They were truly a labor of love—each was hand stamped and hand stitched and I eventually phased them out because they were time consuming to create and I was focusing more on being able to mass produce. But as I’ve learned more about what I want from Atiliay and what kind of business I want to be, I’ve realized how much I love these cards and really miss making them…so I’ve decided to bring them back! I’ll be giving the designs a little update and will produce them in limited quantity batches throughout the year. Stay tuned or if you’re on my mailing list, you’ll be the first to know!

March Meet The Maker - Day 21 - Atiliay.com

DAY 22 | PROUD OF: I am proud of myself for doing this (Atiliay) and I am proud of the people I know and follow here on IG who have shared their work—even if they are scared that it’s not good enough, started or are starting their biz or Etsy shop, are trying a new hobby, or are doing whatever it may be that they feel in their heart they should do without letting fear, circumstances, or negative vibes from others get in the way! I don’t think we give ourselves enough credit for taking that leap and starting, for the small wins, for the big accomplishments, and for everything in between. Let’s do that today!

March Meet The Maker - Day 22 - Atiliay.com

DAY 23 | TOP TIP OR ADVICE: If I could go back and tell myself something when I first started, it’d be to focus on what’s pushing my goals, dreams, and biz forward and these numbers $$ rather than focusing on social media vanity numbers. Sure, it might look great to have 1000s of followers but that doesn’t automatically mean your business is successful and on the flip side you can have 100 followers and be killing it! I think it’s more important to prioritize your limited time and when it comes to social media to ignore the numbers and keep showing up and connecting with the people who are already there supporting you!

March Meet The Maker - Day 23 - Atiliay.com

DAY 24 | CUSTOMERS/FEEDBACK: I am SO appreciative of every customer who has taken the time to leave a review, write an email, or my favorite–send me pics of the products they purchased next to human and furbabies! (“Grand dog”?? These are def my people!) It seriously makes my day to know that something I created has made someone happy or helped to express love and gratitude. It is also really special when people share that they connect with the cause and giving back! These are the reasons why I love doing what I do and makes all the late nights and tough times worth it!

reviewMarch Meet The Maker - Day 24 - Atiliay.com

March Meet The Maker - Day 24 - Atiliay.com

March Meet The Maker - Day 24 - Atiliay.com

March Meet The Maker - Day 24 - Atiliay.com

March Meet The Maker - Day 24 - Atiliay.com

March Meet The Maker - Day 24 - Atiliay.com


Thank you for reading Part 4 of the Meet The Maker series! In case you missed it…
READ PART 1 HERE
READ PART 2 HERE
READ PART 3 HERE
READ PART 5 HERE